What is SEO?

When you Google something, the results you see that aren’t paid for (such as ads or sponsored results) are included because of SEO.

SEO stands for Search Engine Optimisation, which is the process of setting up each page on your website so that search engines – like Google – can accurately analyse its content and its relevance for the people using them to search for specific information, products, or suppliers.

When you properly optimise a website for search engines, you’re increasing your chances of attracting more of the right traffic to your website organically, i.e. for free.

We believe in SEO, because we recognise that no matter how wonderful your new website looks (and we promise it will!) unless it’s also optimised it’s unlikely to be seen by the very clients you want to attract to your business.

So that’s why we offer four SEO options as stand-alone packages or as bolt-ons to your website design:

Keyword Research – from £195

Keywords are the words and phrases that your perfect client types into Google when they’re looking for a business or product like yours – BUT they don’t know your name or anything about you. Keywords are an essential element in any website because – used in the right places – they tell search engines that YOU have the right answer to their user’s query.

If you already know your keywords – great! We’ll ask you to share them with us when we start to work with you.

But if you don’t, or it’s been a while since you thought about them, then we can research them for you.

Our Keyword Research will give you a great insight into how your ideal customers behave when they’re searching online for a business like yours. If you have an existing website and you’re coming to us for a redesign or refresh, we’ll show you what keywords you already rank for. We’ll do the same exercise for your closest competitors. We’ll also research the keywords you’d like to rank for and show you how popular and competitive they are. Then we take all the results and consolidate them into one recommended keyword shortlist.

We have two Keyword Research options available, depending on whether you just need to know the answer, or you’re really interested in the detail of how we arrived at the answer:

  • Basic Keyword Research – £195
  • In Depth Keyword Research – £345

Contact us for more details about how we can support you in discovering your keywords.

SEO Starter Pack – £295

If you’ve just launched or are about to launch your new website then our SEO Starter Pack will give it a great send off! Or perhaps you already have a website but you don’t know why you’re not getting any traffic. Or maybe you’ve previously had no SEO or bad SEO on your site. Or you just need some help from honest people who really care about your success.

With our SEO Starter Pack for up to 5 key landing pages (additional pages are charged extra, ask us for details) we will:

  • Compose your metas (page titles and descriptions) to include your focus keywords
  • Tag your images (Alt Text, Image Titles and Alt Descriptions) to include your focus keywords
  • Update your main page headlines to include your focus keywords
  • Proofread your page content for spelling and grammar

With the right SEO foundations, we’ll help you build your online presence to boost your visibility. Paying close attention to these basic elements will show search engines that you mean business and you’ll begin to grow your page rankings from Day 1.

Plus, if you’re planning on running a PPC (Pay Per Click) campaign, you will get better results and ROI if your website is already properly optimised.

SEO Monthly Maintenance Plan – from £60 per month

As the saying goes: SEO is a marathon, not a sprint. Once you’ve launched your sparkling brand-new website it’s important to stay on top of its performance. SEO is in a constant state of flux and organic rankings aren’t permanent, which means you need to keep your website continually optimised.

With our Monthly SEO Maintenance Plan we provide ongoing and routine management of your website’s SEO for up to 7 key landing pages (additional pages are charged extra, ask us for details). We will keep your pages optimised and regularly audit your site for key SEO elements.

For an initial set-up fee of £60 we will conduct:

  • A Basic SEO Audit
  • A review of your current web page rankings
  • A detailed written report with an SEO action plan

Then for £60 each month thereafter you will get:

  • An updated Basic SEO Audit
  • A written status report highlighting any changes
  • Minor fixes e.g. broken links, image tags, metas etc
  • A high-level web analytics report (traffic, bounce rates etc) and your current organic page rankings
  • The option of a quarterly video call to review progress and feed back

With repeated SEO maintenance, we will support you with several routine but vital steps to maintain and improve your organic search rankings.

SEO Monthly Growth Plans – from £465 per month

Search engines use complex algorithms to determine which websites and pages to include in their listings and the order in which these pages appear in the search results. By performing regular monthly SEO we can increase and maintain our site position for our target keywords.

  • Link Building
  • Social Bookmarking
  • Image/Video Submission
  • Social Content
  • Directory Submission
  • Article/Blog Submission
  • Link Baiting
  • Web 2.0 (PBN)
  • Website Speed Analysis
  • Mobile friendly

Online Basics of SEO Course – £95

If you prefer to DIY your SEO then we recommend this online SEO course owned and managed by our trusted affiliate partner CBL Services.

This is a self-paced entry-level course designed for any business or website owner who would love to learn the basics of how to set up and maintain their site’s SEO, without getting too overwhelmed by technical detail.

SEO is constantly changing  – Google updates its search algorithm on a daily basis – which means you need to stay on top of your website’s SEO. BUT the SEO basics don’t change: elements like speed, security, metas, links etc have always been – and will continue to be – fundamental to good website management.

The course has 10 modules, with a bonus module on Local SEO. Once you’ve enrolled you can work through each module in your own time and in any order, dipping in and out whenever it suits you. You’ll get access to a variety of free tools for auditing your website. You can bookmark these tools and return to them at any time to keep finessing your site’s optimisation status.

We’re looking forward to supporting you with your website plans so get in touch for a no-obligation chat!